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The spectre of an Ebola outbreak has predictably prompted knee jerk reactions from governments around the world in an attempt to demonstrate that they are in control. Certainly, governments have a responsibility to protect their citizens and to prevent a panic amongst their constituents. In a sense, Ebola is only one example of how perception has come to dominate policy effectiveness in governments around the world. This post is not a whinge-fest on the hopelessness of governments. Instead, I want to demonstrate how a benefit-cost framework can help governments understand the pros and cons of different Ebola response strategies taken from my experience working on biosecurity issues. I will do so in a qualitative way to show that benefit-cost analysis does not necessarily involve lengthy reports and expensive consultants – this is something that can be done quickly to give policy-makers a sense of what are the main drivers of the problem (Ebola) and what strategies can be used to deal with it.